295 Fifth Avenue

Layout Design and Artworking

Working with the London and New York offices of Wordsearch I assisted with the rollout of the brand work for the newly developed 295 Fifth Avenue, NY. A huge project with a wide scope of marketing deliverables.

Assets included Floor Plan style development and implementation; Data visualisation; Interactive Brochure Layout Design; and the set-up of an extensive range of branded stationery and promotional items.

Example of the 295 Fifth Avenue interactive brochure.

Data visualisation in the form of an Elevation.

A Pull Up Banner for the 295 Marketing Suite featuring one of the illustrated floor plans.

Set-up of the branded 295 promotional Nespresso machine and packaging.

Implementation of brochure interactivity and navigation.

Extensive work was carried out on the collection of floor plan visuals including colour-coding, style development and rollout.

Set-up of the branded 295 promotional coffee mug and packaging.

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Edith Holden

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Marsh & Parsons